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PR & Content
Up in the AIr: is the future of copywriting really under threat?
May 31, 2023
I’m Steve, Creative Strategist & Copywriter here at Wyatt International. And, as a copywriter, watching AI gain traction and popularity…
Public Relations in a post-digital age.
January 17, 2022
One subject dominated the news cycles throughout the crisis – and, in the post-normal era, it’s easy to predict that…
How to be front of mind? Be at the forefront of thought leadership.
October 25, 2021
Thought leadership can be a powerful tool in forging a credible voice for your brand and business – one that…
An eventful time for B2B marketing events.
August 17, 2021
2020 was brutal for the B2B events calendar – but, in the words of Dr Ian Malcolm, life finds a…
International marketing. Minefield or goldmine?
July 2, 2021
As UK companies look to bounce back after COVID-19, many are considering international markets. And that, of course, means international…
BERT – Importance of authenticity in content.
March 27, 2020
Google’s algorithm update, BERT, focuses on putting the user first. We look at how authenticity in content marketing is tantamount.
Five manufacturing trends you can’t afford to ignore.
October 4, 2019
Our Senior PR and Content Manager, Ricco Leung, discusses five manufacturing trends we should take note of.
Brand Storytelling – Using PR to challenge the boundary of the boardroom
May 20, 2019
Having recently attended the Midlands PR Conference: The Business of Communications, we’ve come back to Wyatt world happy in the…
Good crisis management PR means being ready with an effective crisis plan.
February 6, 2019
Crisis management plays a vital part in reducing negative publicity during a crisis. Our Head of Client Services, Simon Kinnear…