London
66 Paul Street
3rd Floor
London
EC2A 4NE
+44 (0)20 4538 4713

Birmingham
Wyatt House
72 Francis Road
Edgbaston
Birmingham
B16 8SP
+44 (0)121 454 8181
hello@wyattinternational.com

B2B events marketing.

As a leading B2B events marketing agency, we conceptualise and realise physical, virtual and social events for national and international B2B brands.

Wyatt International specialises in event marketing for technical, complex B2B brands across industrial, construction and manufacturing sectors. Through our multidisciplinary activation teams, we create and manage physical and virtual events that connect with customers and deliver tangible brand and business value. These events can range from industry exhibitions to interactive conferences, roadshows to roundtables, educational webinars to episodic video documentaries, and product launches to podcasts.

We focus on creating unique, immersive, and differentiating customer experiences to amplify brand impact and aim to increase the lead generation performance of business development teams before, during, and after shows. Additionally, by incorporating cutting-edge creative ideas and innovative digital experiences, brands can stand out in the competitive market, foster deeper connections with their audience, and enhance their overall brand presence.

Whatever the objectives, we will develop a fully realised B2B event concept integrated into a more comprehensive, multichannel brand activation campaign. From creative ideation to content production, asset design and event logistics to journalist engagement and social media marketing, we ensure any event works seamlessly as part of your brand awareness and lead generation strategy.

Unleashing the potential of B2B events.

B2B exhibitions, trade shows and conferences.

We deliver all the elements of an industry exhibition, trade show, or conference. Our services include stand design and build, event management, logistics, venue selection, speaker coordination, and CX and lead generation/conversion. We provide integrated pre-, during and post-event communications and marketing to build anticipation, drive attendance and footfall, and maintain customer/target audience engagement long after the event concludes.

Webinars, podcasts and videos.

We can help you enhance physical events with digital experiences and CGI films or create virtual events using live-stream video content. Or a three-part educational webinar series on a new product range, a singular discussion podcast centred on a topical industry issue or a video-based docuseries focused on post-show thought leadership? Whatever the objective, we choose the right format and technology and build an engaging AV-first content delivery structure that will resonate with your target audience.

Roundtables and expert panels.

Drawing on the expertise of our consultants and activation teams, we can help you define your roundtable topics, shape expert panels, chair your event, and create a structure that encourages debate. Whether virtual or physical, no matter how small or large, we can tap into our contacts to ensure the right, influential people are present, providing diverse and insightful perspectives, enriching the discussion and enhancing the overall impact of your event.

Press events and engagement.

Our PR and content teams are dedicated to elevating your national and international press events through strategic engagement. We actively connect with key editors, journalists and media outlets, handle invitations, and execute multichannel event promotions to maximise reach. We ensure consistent, impactful PR exposure by managing your core brand messages. Let us help you create memorable press experiences that captivate and engage your audience.

Roadshows and live experiences.

We support specialist B2B businesses with creative concepts and communications for national and international roadshows. Our multidisciplinary teams will execute all brand design and logistics, social media and journalist engagement, and build targeted local and regional marketing campaigns. By incorporating innovative interactive experiences, we drive engagement and increase participation, ensuring your roadshows, product demonstrations, and targeted training initiatives leave a lasting impact.

Influencer events and keynote speakers.

If you’re launching a new product or service, we will tap into your brand’s advocacy network to help accelerate exposure and purchase consideration. This includes creating nano-and micro-influencer events, organising customer seminars, or securing keynote speaker opportunities at industry conferences and events to elevate your brand and maximise exposure.

Putting a world of good into practice.

Industry recognition.